Case Study: Rovin Capital
Rovin Capital is a financial institution located in Lehi, Utah. Their main focus is on managing people’s investments, so they can reach their retirement goals.
Problem
Rovin Capital’s website hadn’t been worked on in a while and needed an update. I was asked to develop it to make the website easier to understand in order to increase the volume of leads. I also was asked to run paid ads in order to drive potential clients to the new website.
Strategy
Working closely with Rovin Capital, we designed a new homepage, services page, and education center page. I ran a campaign on GoogleAds that focused on retirement services.
Results
There was an 17% increase in organic search traffic and a 90% increase in paid search traffic quarter over quarter. The website’s organic position ranking improved 64% from the third page in the search results to the first page.
Rachel Russon 