Case Study: Babe Hair Extensions
Babe Hair Extensions is a beauty brand that sells 100% Remy human hair to licensed cosmetologists to install on clients. Their main products include Tape-Ins and Sew-In Wefts. Their goal was to increase company net sales year over year.
Problem
Babe Hair Extensions had solely relied on distributor relationships prior to 2020. When COVID-19 struck, they developed a website overnight. Their goal was to grow e-commerce sales and to increase company net sales year over year.
Strategy
Knowing how effective paid advertising could be, I went to work in developing a GoogleAds, Meta Ads, and TikTok Ads strategy. Full funnel targeting was implemented on each of the ad platforms to keep the lights on in retention, but to continue to grow new customer demand.
Results
As a result of the omni-channel efforts, influencer marketing, and better keyword/audience targeting, net sales increased 6% year over year for Babe Hair Extensions.
Rachel Russon 