Rachel Russon

Problem

208 Epoxy has been around since 2018 with a change of leadership in 2020. Growth was dependent on referrals and Angi. There wasn’t much of an online presence other than an existing website. No other digital efforts were utilized. I was contacted to help grow their online presence.

Strategy

I started with SEO efforts and was later brought on to support paid ads, email marketing, and sales. When their hosting provider was bad and their site was unrecoverable, I helped write all of the new content and develop each page’s layout.

Results

Since being brought on, website traffic has increased 234% and average engagement time on the site increased 102%. Google My Business clicks have increased 91% year over year.